We stopped producing our monthly e-newsletter in August 2012. But you can enjoy a digital/direct marketing education by reviewing our archives here.

Don’t just measure — build an accountable culture

8/6/2012
Don't just measure — build an accountable cultureMarketers have gotten infinitely better at measuring stuff: opens, click-throughs, conversions and more. Still, they’re complaining that they don’t understand the implications. The problem is deeper: No one wants to take responsibility for the results. ...  More >
Find Under: Agency Life
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Data-driven creative for more than personalization

8/3/2012
Data-driven creative for more than personalizationBack in the day, direct marketers found magic in personalization. But now it’s imperative to go beyond just a name to dynamically drive just about everything in both print and electronic media. What data can you use to keep your customers intrigued, engaged and responsive?  More >
Find Under: Creative Ideas, Targeting & Segmentation
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How to break your marketing campaign fast

8/2/2012
How to break your marketing campaign fast“If it ain’t broke, don’t fix it” is old-school thinking. Today, if you don’t break your program, something else will. You need to test everything to its breaking point – early and often. ...  More >
Find Under: Implementation
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Carolyn says:
8:42 AM March 28

Update: It was just announced that Hacker Group won the Outstanding Online Video Internet... more >
Jenifer says:
3:02 PM November 16

Great observations, Matt. I couldn’t agree more! You raise an important point about companies... more >
Dustin LeFebvre says:
2:56 PM April 12

Phil Kotler defined this phenomenon as Marketing 3.0, or values-based marketing. It reflects the... more >







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